Meme genres and the art of the YouTube apology parody

YouTube apology videos have been identified by some as a genre, and such they unique recognizable features available for recontextualization parody. The three parodies analyzed are of two videos: Logan Paul’s “So Sorry,” response to his suicide forest controversy, Travis Scott's video the Astroworld Tragedy. videos, an audio-visual medium, extremely multimodal, with many opportunities linguistic visual creativity. From multimodal discourse analytic perspective, this paper examines non-linguistic strategies used mock criticize both original public figure issuing apology. It further demonstrates how genre parody has codified internet users.